Believe it or not, i often ship flour from iHerb.com. They carry flour mostly from 3 brands – King Arthur Flour, Bob’s Red Mill and Arrowhead Mills. If you’re into baking, you would have come across the acronym KAF when you browse forums on baking. After a while you’d realize that KAF stands for King Arthur Flour, a highly regarded brand for flour. Naturally, you pay a premium for this branded flour, and unfortunately iHerb only offers the much-more-expensive organic variant (US$9.20 per 5 pound/2.27kg bag). The Market Place supermarket, and sometimes Cold Storage sells the non-organic 5 pound bag of Unbleached flour at S$10.30, so if you swear by KAF, the Market Place supermarket is your best bet (just for comparison sake, it’s only US$3.98 ~S$5.45 on Walmart).
Any self-respecting baker will recommend the use of unbleached flour. While i can’t confirm this, i presume that most, if not all the local branded non-organic flour are chemically bleached (since they do not state otherwise) Update: they now label their flour as unbleached. If you care about eating non-chemically treated flour, you could, again, buy from the Market Place/Cold Storage supermarket, or iHerb. The Market Place/Cold Storage sells Pillsbury Best (from USA) Unbleached All-Purpose (
S$7.40 S$8.05 for 5 pounds) and Waitrose branded (from UK) range of flour. Update 4/3/2016: Fairprice Xtra or Finest also sell Pillsbury Best Unbleached, for only S$7.20. On the other hand, the cheapest unbleached All-Purpose flour on iHerb is this one – Bob’s Red Mill Unbleached All-Purpose White Flour (US$5.64 ~S$7.75 for 5 pounds). These unbleached flour are just slightly more expensive than the local branded flour, definitely recommended.
iHerb offers a very extensive range of Bob’s Red Mill products. While they are also sold at Cold Storage, iHerb’s is probably more comprehensive. You can have fun trying them out – whole wheat pastry flour, kamut, spelt, flax seed meal etc.
Other items you might be interested to get from iHerb for baking are buttermilk powder (saves you a lot of hassle from having to buy the fresh ones from the supermarket which you may not be able to use up each time), oil, shortening (don’t use Crisco!), vital wheat gluten and baking powder (i find that the local brand Bake King Baking Powder has a tart taste, and more importantly, it does not state that it contains no aluminium, which poses a health risk).
Update: it appears iHerb may not ship Bob’s Red Mill’s unbleached all purpose flour anymore. It is forever out of stock, but when you check the stock availability with your location set to the US, you will discover that it is available. I suspect it is due to exclusive distributorship agreements, whereby iHerb is no longer allowed to ship to Singapore. Anyway, since unbleached all purpose flour is now readily available from local supermarkets, and the price is reasonable, there is no need to buy from iHerb.
Update 24/3/2016: I managed to ship Bob’s Red Mill’s unbleached all purpose flour from iHerb again. I find that it smells and taste better than the Pillsbury flour sold in local supermarkets, which is also imported from the US.
Update 16/8/2016: I think my shipment of Bob’s Red Mill’s unbleached all purpose flour in July was the very last one. iHerb has discontinued the product, as well as most other flour products for Singapore customers.
Update 2 Mar 2017: My current favourite flour is CJ Beksul, which is sold for S$2.10 per 1kg at NTUC Fairprice. I have no idea whether it is unbleached, but it tastes pretty good to me and is actually cheaper than those local branded flour. Anyway, here’s an interesting experiment on comparing KAF and Beksul.
Check out iHerb.com now for more products you will be using from day to day.