86OF has launched a revamped website. What they’ve done is basically putting up a company website proper. The original website was a navigational nightmare, truly, with disorganized bits of information everywhere. On the other hand, the current one showcases the company business but is not aimed at consumers, and i wonder what’s the point.
More importantly, the new website reveals that they have opened up, or are in the process of opening up 5 other branches around the island – Woodlands (in operation), Clementi (in operation), Hougang (in the Chinese version of website it is said to be Kovan), Tampinee and Boonlay (*facepalm* they are still not bothered about using proper English for their website and don’t even care if the names are spelt wrongly).
Anyway, this is probably good news to those customers who stay far away from Ang Mo Kio where they were based. What i found puzzling is the way they have organized their operation. Every of these branches operate independently of each other with a different company name and website address. From a business standpoint, wouldn’t that dilute their brand name? Instead of promoting a single brand name – 86OF.com, they now have to promote 6 or more. Maybe they are now operating under a franchising model, i’m not sure, but i seriously think this is not briliant at all.
Anyway, what’s most important for us consumers is that we can ship our Taobao goods at rock bottom prices, and i will continue using 86OF until they fail me. Here are the sign up links for the various self-collection points – Ang Mo Kio, Clementi and Woodlands.
Owing to Ming’s comments about having to decipher 86OF’s website, I felt I could help some readers out there who may be confused 86OF’s workflow and website. As of now, 86OF’s website is still a mix of English and Chinese, and the terminology they have adopted can be incomprehensible to even novice users of ezbuy.
I don’t know what is it is with the Chinese, that they love to use numbers in their branding. Ezbuy was 65daigou previously, and they had to undertake a labourious re-branding exercize. Now we have 86OF, also a parcel forwarding company. In case you’re interested, here are somearticles that explain why the Chinese love to use numbers in their URLs and branding.
Moving on to 86OF, i’ve been wanting to give them a go, and i finally did. The main attraction is the price. Typically, ocean freight shipment requires that you take up at least 1 cubic metre (CBM) of volume each time, which is hard to achieve for retail consumers, unless a few people pool together to do the shipping. Enter 86OF. They let you ship a minimum of 0.1 CBM, which is a lot easier to attain for retail customers. 0.1 CBM of volume is roughly equivalent to 5 rice cookers. The price for shipping 0.1 CBM is S$11.50, which is a lot cheaper than what it will cost if you used ezbuy (it will cost you S$120 and ezbuy no longer does sea freight). Update: price for 0.1 CBM is now increased to S$13, still cheap.