Review of EAMart and Fairprice On

Update: EAMART is on Shopback now! Signup with Shopback to earn cashback!

After the success story of Redmart, new contenders are cropping up every now and then. The new kid on the block is EAMart. Bet you haven’t heard of them. Well, i took notice only because they were the only online grocery store that stocked an item i happen to be Googling about.

So, what is the differentiation they offer? No minimum purchase to get free delivery. But seriously, i wonder how they stop someone from getting free delivery for an order of, say, just S$1. Anyway, I can imagine that, for a significant group of people, especially those who are too busy or simply hate to go to a supermarket, the free delivery is a big deal. It’s not for me, but just for fun, i made a purchase on EAMart 🙂 Here’s my take on EAMart: Continue reading Review of EAMart and Fairprice On

Visa ♥ Shopback

Not wanting to be left out, Visa now partners with Shopback and dishes out more cashback if you go through the Visa promo page. However, they can’t actually force you to make payment with a Visa credit/debit card on the actual merchant’s site. All you have to do is to fill in the first 6 digits of a Visa credit/debit card to gain access to the extra cashback. On the other hand, MasterCard has already been running a similar deal with Qoo10 for a year or more, and they do enforce making payments with a MasterCard.

I seriously can’t figure out how such deals can make a difference to Visa or MasterCard. Does anyone decide on which credit card to use based on whether it is a Visa or MasterCard? I really doubt so. I guess it is just a general brand marketing campaign. The Qoo10 MasterCard promotion does give you very good discounts (more than 20%), almost unbelievable.


For one day only (1 April 2016), Visa is giving up to 20% cashback through Shopback. Redmart is one of the merchants, and i wasted no time to grab this deal. I happen to have on hand a $5 coupon code as well for answering a questionnaire from Redmart, so no better time than to utilize it than now.

Redmart checkout
20% cashback as promised
20% cashback from Shopback as promised

Since i made payment with BOC Shop! card, i do get another 5% rebate. All in, i got $16.78 of discount for $49.10 worth of purchase, which is a whopping 34% discount!

There was also a 20% cashback for Groupon, and i bought a $60 dining voucher for $34.90. With the $6.98 cashback and 5% rebate from BOC Shop! card factored in, it is an overall discount of 56%, which is not bad. The 20% cashback promotion for Groupon lasts until 5 Apr 2016, so you might still have a chance to grab something worthwhile.

If you haven’t signed up with Shopback, why not?

Honestbee second review


My second Honestbee delivery came exactly on time at 12pm (my selected slot was 12 – 1pm), so, bravo on that. Only half the items i ordered were fulfilled, which is great – it means i’m getting a higher percentage of discount (43% to be exact). This makes me picture an imaginary scene in Honestbee’s meeting room, where the business owners are doing palm-face, maybe shedding some tears over the money burnt. Continue reading Honestbee second review

Honestbee dangles incentives to get return customers


I never thought i would use Honestbee again, but they actually came up with an incentive attractive enough – $28 (taking into account the $2 concierge shopping fee) off a $120 purchase, which is almost 25%. For those who buy milk powder or diapers, $120 is a target that is quite easy to hit, but not quite so for me. Anyway, it seems to be quite a good deal, so i took some time to put together an order that came up to $120.04. A pleasant surprise to receive $28 to indulge in some beer and chips 🙂

Discounted groceries on Qoo10

Qoo10 does a lot of promotions, and the most recent one caught my attention – Super Sale coupon, whereby you get $10 off $50 and above purchase. That’s a 20% discount, which is not bad (unfortunately this promotion is already over in case you’re wondering). There is also the weekly (every Wednesday) Mastercard coupons promotion, whereby you get discounts of $1 off $2 (50%), S$2 off $5 (40%), $3 off $20 (15%), $5 off $30 (16.7%) and $10 off $100 (10%). You can combine the item discount coupons with the cart discount coupons and easily get 20% and above discounts, which is very significant.

Well, there wasn’t anything specific that i needed to buy, and after looking around for a while, i discovered that there is actually a “Groceries” category. Well, there is always a need to buy groceries right? After browsing about, i decided i could get some frozen meat from a seller called Hen Tick. I’ve been trying to source for frozen duck legs to make Sous Vide duck confit, and they are probably one of the very few suppliers in Singapore, perfect. They also have Ox tail, which we love for making Buntut Bakar. In fact, they seem to sell many items that are similar to QB Food, and they are located within the same vicinity of each other, so i can combine a visit to both places. Double perfect. Continue reading Discounted groceries on Qoo10

Cheap groceries in western Singapore

I think those who live in the western parts of Singapore are blessed with having easy access to cheaper groceries. I will just highlight two places in the west that i visit every now and then, all the way from Hougang, to buy cheap groceries. Standard disclaimer: this is not a paid review. When i say groceries, i mean food in more or less the raw form, not ready or semi-ready-made food, which is what you’ll find at Woodlands Terrace, the other location that seems popular for “cheap” food.

The first place is QB Food. This place is quite popular with Expats as they sell airflown beef, and various kinds of meat and cheeses. Due to some legal requirement, you will have to place an online order before you pay them a visit (or you can do so there and then). You can just make a random order of any item as you can still pick up any item you want. Continue reading Cheap groceries in western Singapore

Last few days to enjoy $10 off $50 purchase on Redmart

Well, on new year’s day, i got a mailer from Redmart that enclosed a coupon code (HAPPY2016) giving a $5 discount. There seemed to be no other conditions attached, like minimum spending, but obviously, you’ll still want to chalk up $50 worth of purchase to avoid paying for delivery. This wasn’t as attractive as the $10 discount i used to get from them, but, oh well, $5 (10%) is still not too bad.

This promotion runs till 29th February. I’m not sure if it applies to new customers (who only need to spend $30 to get free delivery). Redmart offers an additional $1 discount if you allow them to deliver the goods up to 2 hours earlier than the chosen slot, and i always take up this option, so that’s $6 discount. Coupled with the 10% cashback i get from Shopback, overall, i get a savings of about $10 off $50.

Actually, I should also get another 5% cashback by making payment using BOC Shop! card (applies to all online transactions), which would mean another $2 off. I guess the bank and merchants’ profits are shaved really thin every time i do this, muahaha.. but they will continue to allow me to do this because the profit margin for groceries is sky high.

Honestbee review

I received my first Honestbee groceries delivery yesterday. Well, they were more than 3 hours late. So much for “get groceries fast”. I was sceptical and my scepticism turned out to be right. If you read their website about how they work, they basically recruit temporary staff to do all the work – packing and delivery, and I would imagine that more often than not, these temporary staff are not up to the task, especially if they only do the work on and off.

I was handed 3 recyclable groceries bags, and among the items I bought were frozen mid joint wings. Guess what was the state of the frozen mid joint wings? That’s right, half thawed. Obviously, with many deliveries to fulfill, it is not unreasonable to assume that by the time i received mine, it would have been at least more than an hour since they packed the stuff (or worse, and i think likely the case, it could have been more than 4 hours, since they were more than 3 hours late). Without cooler boxes, frozen items thaw very quickly. It goes to show Honestbee has not given enough thought to their operations. In contrast, Redmart delivers frozen stuff in cooler boxes, and they can even deliver ice cream without problem. Furthermore, the Redmart delivery always comes in sealed boxes which are only opened in your sight, so Redmart saves themselves some trouble if there were to be any discrepancy between what was ordered and what was delivered – it can only be caused by the packing personnel. And since packing is done in a centralised location (unlike Honestbee whereby they actually gather the stuff together from an actual supermarket – which I think introduces a lot of unpredictability), Redmart can deliver on time. The delivery window for Redmart is 2 hours, whereas Honestbee is overly optimistic in setting theirs to be within one hour.

Anyway, why did I try Honestbee? It’s because of the one-off promotion of $25 discount on a $60 order. Will I try Honestbee in the future? Only if they have attractive discounts. The minimum purchase required to get free delivery is $60, which is harder to hit than Redmart’s $50. Honestbee did get themselves onto though, offering less than 9% of cashback. Now that Redmart is no longer on Shopback (Update 9/10/2015: Redmart is back on Shopback), perhaps there is a case for Honestbee. But honestly speaking, I think Honestbee will have to make their operations a lot more fail-proof.

It is interesting to note that the Uber (part time taxi driver) business model can even be applied to selling groceries, whereby you get part time helpers doing marketing (buying groceries) on your behalf. Goes to show that there is a huge shakeup that is happening in all traditional business models, to the benefit of consumers. It is slashing at the margins. Adapt or perish.

Update 15/11/2015: Get 9% cashback on Shopback for your Honestbee purchases. On top of any other discount you’re getting, you can get a further 9% discount on the final amount of your order.

Update: They’re no longer on Shopback. I guess they leveraged Shopback for their kick start marketing, and they don’t have much margin to allow such deep discounts, unlike Redmart. Theirs is a very high cost operation.

Cashback on groceries

Groceries must be one of the main categories of expenditure for any household. Many people should be aware that some credit cards offer a 5% rebate on supermarket transactions, but there is now a better deal if you do groceries shopping online on (Singapore only). They are one of the merchants on the cashback portal, offering a 10% rebate. If you make payment using a Bank of China Shop! card, you get another 5.5% rebate (awarded for all online payments). So that’s a whopping 15.5% discount on your groceries!

The only problem for me is having to spend $50 or more to get free delivery from Redmart, which is usually not achievable in my case, since my groceries purchase usually consists of fresh produce in small batches. What I resort to doing is to wait for to dangle the $10 discount that they offer to customers who hasn’t done a purchase from them for some time (it seems to be every 4 months). It’s easy to chalk up $50 of groceries spending when I get a 20% discount outright. If I were to calculate the combined discounts and cashback I get, I’m actually paying only $33.04 for $50.10 worth of groceries!

Disclaimer: this article expresses my personal opinion and i am not paid to represent any of the companies mentioned above (the same applies to all my articles).

Update: Shopback no longer offers rebates for I’m guessing that Redmart loses out more than it gains through the cashback advertising mechanism, so they pulled out.

Update 9/10/2015: Redmart is back on Shopback

Update 14/11/2015: Now even Fairprice Online is on Shopback, though it is practically useless, offering only cashback only for S$150 and above spend. Buying through Honestbee might be a better idea since you get 9% cashback on Shopback (not anymore).