Visit to Shopback office

I was invited to visit Shopback’s office today. Anyway, let me clarify that this is not a paid advertisement, although i did get a free lunch on them.

I was surprised to find the office housed inside the premise of NUS Enterprise, a start-up incubation space. I was told quite a few of the company founders were from NUS, so in a sense, NUS is giving them a helping hand. It’s easy to justify such an arrangement (the word “subsidy” comes to mind), given that they are already a success story. Everyone needs a success story, right?

NUS Enterprise
NUS Enterprise

The company is already more than 80-strong, and I think they have a sure footing in this business. They went headlong into the market when few people understood the business model. I can imagine it would have been damn hard work negotiating with the merchants, so Shopback really deserves a pat on the back for the windfall they’re raking in right now.

One corner of the congested working space in Shopback office
Congested working space in Shopback office (everyone is in a presentation session)

In case you don’t know what Shopback is about, i have a very short writeup here. In essence, you’re rewarded for brand loyalty and accepting marketing content. Just about every business is giving cashback now, because consumers love the feeling of getting a “kickback”. Consumers are, themselves, the ones paying for it anyway.

If you haven’t signed up with Shopback, now is a good time to do so. You will certainly save some money (or possibly spend more money).

Many thanks to Ying Ying from Shopback for hosting me!

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3 Comments

    1. Thanks for hosting me! The kids love the plushies and pretend it’s the luggage they bring onto a flight.

    2. Hi, I am keen to visit shopback to learn about ecommerce and its role in the economy today for some educators. Would that be possible?

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