86OF has launched a revamped website. What they’ve done is basically putting up a company website proper. The current website at www.86of.com showcases the company business and is not aimed at end consumers who want to do parcel forwarding. I wonder what’s the point.
The original website with the “Member Centre” for managing parcels is still around and is now moved to the website address amk.86of.com. Not surprisingly, this annoucement is only made in the Chinese version of their website. I’m sure some customers would have panicked when they were not able to find the “Member Centre”.
The new website reveals that they have opened up 5 other branches around the island – Woodlands, Clementi, Hougang (in the Chinese version of website it is said to be Kovan), Tampinee and Boonlay (*facepalm* they are still not bothered about using proper English for their website and don’t even care if the names are spelt wrongly).
This is probably good news to those customers who stay far away from Ang Mo Kio. What i found puzzling is the way they have organized their operation. Every of these branches operate independently of each other with a different company name and website address. Also, with the exception of the Tramlines branch (called TPparcel), neither the company name nor the website address give you any clue that it serves a specific region. For example, the Clementi website address is www.taobao2SG.com (or cm.86of.com – is cm a good abbreviation of Clementi?) while the Woodlands website address is www.888ocean.com (or wl.86of.com – i’ve never seen Woodlands abbreviated as wl). They are operating in a franchising model, but i seriously think the execution is not briliant at all. All the franchising businesses I have seen operate as if they are the same and one entity.
Anyway, what’s most important for us consumers is that we can ship our Taobao goods at rock bottom prices, and i will continue using 86OF until they fail me. If you’re new to 86OF (do read my reviews on them), here are the sign up links for the various self-collection points – Ang Mo Kio, Clementi, Woodlands, Hougang and Tampines.